So you’ve seen Reels take over Instagram and you’re wondering what they’re all about and how you can get started. The once photo-centric social media platform chased the viral allure of short-form video and seemingly overnight, the infamous Instagram algorithm that dictates who sees what, prioritised Reels.

SEO stands for search engine optimization. It’s a set of processes aimed at improving your website’s visibility in search engines (such as Google). All with the goal of getting more organic traffic. Essentially, SEO is about fulfilling users’ search needs by creating relevant, high-quality content and providing the best possible user experience.

Most of the famous logos we know today are a result of innovative minds, big dreams, and insightful stories. What makes for a successful logo, so much so that they end up achieving global fame?

A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase.

Think about the brands you purchase from over and over. Why do you choose to buy products and or services from them even when cheaper options exist? Well, there's a good reason for it — because of their values which are expressed in their mission statement. As consumers, we like to patronize businesses that have values we believe in.

With everyone struggling to stand out in the midst of ever-swelling competition online, finding new ways to give yourself an edge by ranking higher is key for growing businesses. Google My Business can be just the solution that they need.

Learn how to make inspiring Reels, photos and carousels that can bring your brand to life and help grow your community.